🔴 Listing Hack To Get More Listings 📈

Happy Humpday Closers. Let’s talk about taking listings and the secret hack I used that shocked my broker when I told her about it.

P.S. I think this strategy will work even better in this market so be sure to read all the way through. 👇

Secret Listing Hack
How to take listings without taking listings 🤔

So back when I got started selling real estate, cold calling and door knocking were all the rave when it came to getting listings and I guess they still are. 🤷

However, I wasn’t big on cold calling and I sure wasn’t about to walk around in the Texas heat to knock on random peoples doors.

Anyhow… I needed a creative way that wasn’t going to be cold calling with the same scripts as everyone else and wasn’t going to make me sweat out like an old dude in a sauna.

Here’s how I thought about the process…if it were me how would I like to be approached? So I thought of a few more questions that helped me think deeper on the thoughts sellers may have when we agents call them.

Do they want to be sold or do they want to get help?
Do they want something for free or to pay a fee?
Do they want someone visiting their home without an approval?

With just these 3 questions my idea started to formulate into a real plan.

Ok, my next questions were:

Expireds? Nah…they are still getting over being passed on by buyers.

FSBOs? Yeah…they want help, but don’t want to pay for it and if they don’t want random agents calling SO they sure don’t want random people in their home who can’t afford it.

My next question was:

I could use something like Zillow or FSBO dot com to find FBSOs, but then I would have to compile all that data myself each week. NOPE…I like to work, but paper work and data compiling are not my favorite.

So, here is what I landed on. I decided to use REDx one of the most popular tools that is updated weekly to find new FSBOs and Expireds.

Armed with my plan and some fresh data from REDx I did what I didn’t want to do, but hey you gotta do what you sometimes don’t want to do, to get to where you want to be.

I picked up the phone and started dialing. 😱

The first 4 dials no one picked up. On the 5th call I got my 1st FSBO and said the following:

To my surprise they didn’t hang up, but said…”Ok tell me more”. I followed up with:

They said “sounds good, but how does that help you?” To which I followed up with the following":

They said “OK”. I was SHOCKED! As a knuckle head new agent I did what what we should never do…I kept talking. 🤦🏽‍♂️

To which they replied…”I already said ok”.

I laughed and they said “when can you come out and put the sign in the yard?” I said next week.

Just like that I had done something no one in my office had done before and I took several more listings in the following weeks without ever really “taking a listing”.

Well, that’s it for today. If you want to hear more creative ways of taking listing or want to hear from other amazing agents…Yes, I called myself amazing too, but seriously if you want more tips and strategies like this feel free to learn more below. 👇

Cheers,
Joseph Gonzales AKA The Daily Closer

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